The phrase references the shopping for and promoting of pre-existing person profiles related to a significant retail company’s on-line platform. These profiles sometimes comprise buy histories, saved cost data, and probably loyalty program knowledge. The providing means that these attributes maintain some type of perceived worth or utility for the possible purchaser.
The potential benefits attributed to possessing such an current profile are diverse. For some, it’d provide the potential for bypassing sure account verification processes, accessing unique promotions or reductions aimed toward long-term prospects, or probably circumventing buying restrictions. Traditionally, the follow has emerged alongside the rising sophistication of e-commerce fraud and the implementation of measures designed to forestall malicious exercise. It additionally displays a want to realize benefits inside a aggressive on-line market.
