A product class exists comprising pre-mixed frozen cocktail concentrates, particularly these manufactured underneath the Bacardi model and provided on the market at Walmart retail areas. These merchandise purpose to simplify the preparation of blended alcoholic drinks by offering a pre-portioned and flavored combine that requires solely the addition of alcohol and mixing.
The supply of those merchandise via a big retailer supplies accessibility and comfort to shoppers searching for a available resolution for creating frozen cocktails at residence. This advantages each the buyer, via ease of use, and the producer and retailer via elevated gross sales quantity pushed by broad distribution and simplified preparation attraction.