The provision of Chapman’s ice cream at Walmart retail places represents a selected intersection of product and retailer. This case denotes the accessibility of a specific model of frozen dessert inside a big, multinational company identified for its various stock. For instance, a shopper may hunt down Chapman’s ice cream particularly whereas doing their common grocery buying at Walmart.
This partnership gives a number of benefits. For the producer, it expands distribution attain and doubtlessly will increase gross sales quantity. For the retailer, it enhances the number of choices, catering to a wider vary of shopper preferences, together with these looking for particular manufacturers or dietary choices (e.g., lactose-free varieties typically produced by Chapman’s). Traditionally, the presence of particular manufacturers in giant retail chains signifies a level of market penetration and shopper demand for that product.
