The phrase references a selected promoting marketing campaign undertaken by a significant retail company focused in direction of Spanish-speaking customers in america. It signifies an try to attach with a rising demographic by culturally related messaging broadcast through the yr 2004. These commercials possible featured Spanish language and cultural references geared toward attracting Hispanic customers to the retailer’s shops.
The importance of such promoting lies within the recognition of the growing buying energy and cultural affect of the Hispanic neighborhood inside the U.S. market. Airing such commercials in 2004 demonstrates an early effort to interact a demographic typically missed, constructing model loyalty and growing market share. Traditionally, this sort of focused promoting marks a shift towards a extra inclusive and diversified strategy to advertising and marketing technique.
