Pre-packaged collections of make-up, skincare, and perfume objects out there for buy at a significant retail company’s shops are a typical gifting choice. These assortments regularly embody quite a lot of merchandise designed to enrich one another, providing a handy and sometimes cost-effective option to pattern completely different manufacturers or increase an present magnificence assortment. A selected instance is a curated collection of lipsticks, eyeshadows, and blushers marketed collectively as a vacation reward.
The attraction of those collections stems from their comfort as ready-made presents and the perceived worth of buying a number of merchandise at a diminished total value in comparison with buying every merchandise individually. They’re notably standard throughout seasonal gifting intervals, equivalent to holidays and birthdays. Traditionally, such choices have been a staple of the cosmetics trade, offering each customers and retailers with mutual advantages: elevated gross sales quantity for the enterprise and a simplified buying expertise for the shopper.
