The phrase refers to a particular product class: backpacks that includes imagery associated to the “Dora the Explorer” kids’s animated collection, provided on the market by the retail company Walmart. These backpacks are typically marketed in direction of younger kids and supposed for carrying college provides or private objects. The phrase combines a licensed character model with a serious retail outlet.
The supply of youngsters’s character-themed merchandise at giant retailers supplies widespread entry and infrequently aggressive pricing, interesting to households in search of reasonably priced choices. Such objects leverage the recognition of established mental properties, providing kids acquainted and interesting designs whereas fulfilling a sensible want. Traditionally, the development of licensed merchandise in retail settings has grown considerably, reflecting evolving client preferences and advertising methods.
