The phrase refers back to the promotional gross sales occasion supplied by a serious retail company in the course of the post-Thanksgiving interval within the 12 months 2014. These promotions encompassed a spread of discounted objects throughout varied product classes, usually accessible in bodily shops and on-line.
This occasion was a big interval for customers searching for diminished costs on vacation presents and different desired merchandise. It offered a possibility for substantial financial savings whereas additionally serving as a serious driver of gross sales quantity for the retailer, contributing considerably to its annual income. It additionally highlights a interval within the evolution of Black Friday, earlier than the widespread adoption of on-line purchasing and prolonged sale durations.