The phrase refers to people, usually staff, who actively patrol a retail institution’s gross sales flooring. These people are sometimes tasked with offering help to clients, deterring theft, and sustaining a secure and orderly buying atmosphere. A standard understanding is {that a} “flooring walker” is available to reply questions or resolve points that will come up throughout a buyer’s go to.
The presence of personnel devoted to monitoring and aiding buyers can improve the general buyer expertise, probably resulting in elevated gross sales and improved buyer loyalty. Traditionally, flooring walkers served as an important hyperlink between clients and the shop’s administration, offering speedy suggestions and addressing issues promptly. This function contributed to a extra personalised and responsive retail atmosphere.