A typical retail technique entails pricing choose objects under price to draw prospects. This tactic goals to stimulate purchases of different, extra worthwhile items throughout the retailer. A significant retailer, as an example, could considerably low cost milk or bread, realizing that buyers will probably buy further groceries throughout their go to.
The aim of this pricing method is multifaceted. It may possibly increase general retailer visitors, enhance gross sales quantity throughout totally different product classes, and improve the retailer’s fame for providing worth. Traditionally, this methodology has been used to compete with rival shops and rapidly acquire market share, typically proving efficient throughout financial downturns or intervals of intense competitors.
