Lidl is a German low cost grocery store chain. It’s the largest grocery retailer in Europe and the fifth largest on the earth. Lidl was based in 1930 by Josef Schwarz in Neckarsulm, Germany.
The title Lidl is pronounced “lee-dl”. The title is derived from the German phrase “Liedl”, which implies “little music”. The corporate’s brand is a blue and yellow circle with the phrase “Lidl” in white letters. The brand is commonly displayed with the slogan “Qualitt zum Lidl-Preis” (“High quality at Lidl costs”).
