The phrase identifies a selected small kitchen equipment obtainable for buy from a serious retailer and related to a star endorsement. It represents a co-branded product, doubtless supposed to leverage the retailer’s established buyer base and the superstar’s model recognition to drive gross sales. For example, the product in query may be a countertop microwave oven offered at Walmart, that includes designs or options promoted by Drew Barrymore.
Such collaborations provide a number of advantages. The retailer features entry to a probably new buyer section attracted by the superstar’s picture and related life-style. The superstar advantages from expanded model attain and product gross sales. Customers, in flip, may understand the product as providing enhanced worth or design enchantment as a result of affiliation with a well known persona. Traditionally, these kind of partnerships have confirmed efficient in numerous product classes, leveraging the ability of superstar affect within the shopper market.
