The phrase denotes the supply of themed ornamental and purposeful gadgets for celebratory occasions, particularly these that includes the favored characters from the Despicable Me franchise, at a big, multinational retail company identified for its vast number of items and companies.
Entry to character-branded merchandise at a serious retailer gives a number of benefits. Customers profit from aggressive pricing, handy entry because of widespread retailer places and on-line availability, and the peace of mind of buying formally licensed merchandise. Traditionally, the supply of such gadgets at accessible value factors has broadened the enchantment and attain of leisure franchises, contributing to their cultural impression.