The phrase references a set of user-generated web content material that includes pictures, typically unflattering, of girls purchasing on the Walmart retail chain. The content material, sometimes shared on blogs and social media platforms, juxtaposes the perceived high-end imagery related to Playboy journal with the on a regular basis setting of a reduction division retailer. The photographs often give attention to the themes’ apparel or bodily look.
The unfold of one of these content material raises moral considerations about privateness, consent, and physique shaming. The sharing of those photos may be seen as a type of on-line harassment and exploitation, using the visibility of a public house to focus on people. This on-line phenomenon additionally displays broader societal points associated to class, magnificence requirements, and the objectification of girls, in addition to the potential risks of social media and on-line anonymity.