The phrase refers to merchandise out there from a significant retail company that intently resemble objects offered by a higher-end residence furnishings firm, provided at a considerably diminished worth level. For instance, a lamp with the same design and materials, however a decrease value, on the mass-market retailer, mirroring a costlier counterpart from the specialty retailer.
This phenomenon is important on account of its accessibility to a broader shopper base. It democratizes fashion and permits people with price range constraints to attain the same aesthetic of their houses with out incurring the upper bills related to the premium model. Traditionally, discovering comparable designs at decrease costs required intensive looking; the elevated availability streamlines the method for customers.
