The time period identifies a particular model of meals merchandise out there for buy at a significant retail chain. This factors to a enterprise association the place a specialty meals producer distributes its items by a big, established gross sales community. For instance, one would possibly discover objects corresponding to jams, jellies, sauces, or dips bearing a specific model identify stocked on the cabinets of a well known grocery store.
Such collaborations are useful for a number of causes. The meals producer good points elevated market attain by leveraging the retailer’s current buyer base and distribution infrastructure. The retailer, in flip, diversifies its product choices, probably attracting new prospects and enhancing its repute by offering entry to distinctive or artisanal meals objects. The historic context displays a rising development of bigger retailers partnering with smaller, specialised manufacturers to cater to evolving client preferences for numerous and high-quality meals choices.
