The phrase signifies a aggressive pricing technique within the retail grocery market, particularly regarding Thanksgiving meal provisions. It describes a scenario the place Aldi, a reduction grocery store chain, presents a Thanksgiving meal package deal at a lower cost level ($47) than its competitor, Walmart. This means a deliberate effort to draw price-sensitive shoppers throughout a high-demand interval.
One of these aggressive pricing performs a major function in shaping client habits and market share. Traditionally, retailers have employed strategic pricing to achieve a aggressive edge throughout holidays. The potential advantages embrace elevated gross sales quantity for the providing retailer and financial savings for shoppers. It additionally places stress on competing retailers to regulate their costs or supply various worth propositions.
